Video
OLON
Olon on the occasion of the 2018 edition of CPhI in Madrid chose to tell its story in an immediate way with an emotional video that focuses on its identity. Identity communicated through the use of key-words accompanied by evocative images. Values such as experience consolidated for more than 100 years, the importance of investing in research and development to continuously innovate, nature and made in Italy are the protagonists of the video "We are" created and conceived entirely by Creative Room.
How to create awareness, interest and funding for a service that does not exist? That was the challenge given to Creative Room by this innovative Swiss-based startup in preparing for the international ICO launch of Barter Plaza in May 2019. For this project, we designed and published all communication materials from the all-important White Paper to the mobile-usable website and the product launch video that had the daunting task of condensing three business models and the investment offer into a 2-minute launch format.
INPHARMA has been a market leader in the production of dietary supplements for 20 years. Creative Room was commissioned to accompany it in the study of the new corporate identity, a decisive step in the brand's history. Vitafoods Europe in Geneva, the most important European trade fair dedicated to the sector, was chosen for the launch. We took care of the booth design, in line with the new corporate identity, designing and setting up the entire exhibition space around three watchwords, rigor, elegance and essentiality of the exhibition space: essentiality and elegance the watchwords.
Comelz is an Italian company that has been manufacturing and exporting leather and fabric cutting machinery all over the world for years. For 75 years, innovation has been its main focus: that is why we have renewed its image without losing sight of historicity and international scope. The logo, for example, has kept the lettering created in 1943 that makes it recognizable worldwide. However, we inserted a graphic element derived from the letter z, slanted at a 42° angle: like a blade that conceptually brings us back to the cut and allowed us to flag the payoff. We also defined the guidelines for product communication and adv, regulated the use of colors and fonts on all media, print or digital. After logo and brand book, the restyling involved the website, redesigned in graphics, texts and especially in the organization of information, more customer-oriented. We also set up product videos, a mode of communication hitherto left on the back burner. The first video made, featured on the site and presented at the industry benchmark exhibition Simac Tanning Tech, emphasizes the machine's pluses by integrating professional footage and animated graphics.
