Barter Plaza - Branding Design

Lenovo is a global leader in technology innovation and smart device manufacturing, operating in 180 markets worldwide. As a sponsor of Inter Milan, the tech giant has decided to join the celebrations for the Nerazzurri's 19th Scudetto victory by launching a contest entitled "Celebrate with us," where the first prize is a limited edition Motorola RAZR 5G smartphone created especially for the occasion. Three other lucky winners will instead receive official jerseys autographed by the players. For this event, we designed and developed the visual material for the contest, from photos to the graphic form of the texts, and created the graphic design for the landing page and posts on all social profiles of the company as well as individual countries.

Comelz is an Italian company that has been manufacturing and exporting leather and fabric cutting machinery all over the world for years. For 75 years, innovation has been its main focus: that is why we have renewed its image without losing sight of historicity and international scope. The logo, for example, has kept the lettering created in 1943 that makes it recognizable worldwide. However, we inserted a graphic element derived from the letter z, slanted at a 42° angle: like a blade that conceptually brings us back to the cut and allowed us to flag the payoff. We also defined the guidelines for product communication and adv, regulated the use of colors and fonts on all media, print or digital. After logo and brand book, the restyling involved the website, redesigned in graphics, texts and especially in the organization of information, more customer-oriented. We also set up product videos, a mode of communication hitherto left on the back burner. The first video made, featured on the site and presented at the industry benchmark exhibition Simac Tanning Tech, emphasizes the machine's pluses by integrating professional footage and animated graphics.

Leroy Merlin Italia is celebrating its first 25 years with a marathon of live streaming courses on creative reuse: one every 25 minutes, broadcast on social channels.We produced 9 out of 12 of them taking care of everything, starting from the choice of projects to be made to the delivery of the finished and animated assembled. The result is nine video tutorials showing a DIY that is really within everyone's reach: cardboard boxes, glass jars, egg or tetrapak cartons, plastic caps and aluminum cans become lamps, decorations, vase covers, cat houses. Useful and original objects made in minutes by very young students, with simple actions and recycled materials. Online on July 8 from 10:25 a.m. on Leroy Merlin's official channels.