Branding
Digital & Web
Video
COMELZ
Comelz is an Italian company that has been manufacturing and exporting leather and fabric cutting machinery all over the world for years. For 75 years, innovation has been its main focus: that is why we have renewed its image without losing sight of historicity and international scope. The logo, for example, has kept the lettering created in 1943 that makes it recognizable worldwide. However, we inserted a graphic element derived from the letter z, slanted at a 42° angle: like a blade that conceptually brings us back to the cut and allowed us to flag the payoff. We also defined the guidelines for product communication and adv, regulated the use of colors and fonts on all media, print or digital. After logo and brand book, the restyling involved the website, redesigned in graphics, texts and especially in the organization of information, more customer-oriented. We also set up product videos, a mode of communication hitherto left on the back burner. The first video made, featured on the site and presented at the industry benchmark exhibition Simac Tanning Tech, emphasizes the machine's pluses by integrating professional footage and animated graphics.
Scholl, has been pursuing its founder's mission since more than 100 years: to offer a wide range of products in medical healty footwear by constantly studying innovative and cutting-edge solutions. For the relaunch of the summer line of SUN&POPs, which rework the design of the famous Pescuras in a modern key, we collaborated on the study of the creative concept and all point-of-sale materials. From the ad hoc creation of illustrations to photo shoots to videos for social media.
Sisal was the first to bring betting games to Italy and has managed public games for more than 60 years. Integrity, transparency and security are the pillars on which the trust of more than 20 million Italian consumers is based. VinciCasa is among its newest games and allows you to win a house every day. For Halloween it created a special initiative and decided to entrust us with the communication.On a monster theme, of course: the concept we came up with has all the paraphernalia of the holiday, complete with a black raven, a full moon and a frighteningly wonderful house as a prize. We declined creativity on all supporting materials, from window decals to game cards, including animated gifs for the website. Will we have brought anyone luck? We hope so!
Lenovo is a global leader in technology innovation and smart device manufacturing, operating in 180 markets worldwide. As a sponsor of Inter Milan, the tech giant has decided to join the celebrations for the Nerazzurri's 19th Scudetto victory by launching a contest entitled "Celebrate with us," where the first prize is a limited edition Motorola RAZR 5G smartphone created especially for the occasion. Three other lucky winners will instead receive official jerseys autographed by the players. For this event, we designed and developed the visual material for the contest, from photos to the graphic form of the texts, and created the graphic design for the landing page and posts on all social profiles of the company as well as individual countries.
