Scholl, has been pursuing its founder's mission since more than 100 years: to offer a wide range of products in medical healty footwear by constantly studying innovative and cutting-edge solutions. For the relaunch of the summer line of SUN&POPs, which rework the design of the famous Pescuras in a modern key, we collaborated on the study of the creative concept and all point-of-sale materials. From the ad hoc creation of illustrations to photo shoots to videos for social media.