Design
INPHARMA
INPHARMA è da 20 anni leader di mercato nella produzione di integratori alimentari.
CreativeRoom was commissioned to accompany it in the study of the new corporate identity, a decisive step in the brand's history. Vitafoods Europe in Geneva, Europe's most important trade fair dedicated to the sector, was chosen for the launch.
We took care of the booth design, in line with the new corporate identity, designing and setting up the entire exhibition space around three watchwords, rigor, elegance and essentiality of the exhibition space: essentiality and elegance the watchwords.
Comelz is an Italian company that has been manufacturing and exporting leather and fabric cutting machinery all over the world for years. For 75 years, innovation has been its main focus: that is why we have renewed its image without losing sight of historicity and international scope. The logo, for example, has kept the lettering created in 1943 that makes it recognizable worldwide. However, we inserted a graphic element derived from the letter z, slanted at a 42° angle: like a blade that conceptually brings us back to the cut and allowed us to flag the payoff. We also defined the guidelines for product communication and adv, regulated the use of colors and fonts on all media, print or digital. After logo and brand book, the restyling involved the website, redesigned in graphics, texts and especially in the organization of information, more customer-oriented. We also set up product videos, a mode of communication hitherto left on the back burner. The first video made, featured on the site and presented at the industry benchmark exhibition Simac Tanning Tech, emphasizes the machine's pluses by integrating professional footage and animated graphics.
Ode produces solenoid valves for various industrial sectors, from medical to petrochemical. A history that began in 1960 is clearly visible in its logo, which has been deliberately kept unchanged even during the restyling of the company's corporate image.To give a common identity to the different materials, we worked on shapes, colors and images.The square of the logo has become one of the main graphic elements. The colors chosen all belong to Ode's color palette, and they each identify a different brochure. The cover images, veered to the main color, are all evocative, not recalling the product but abstract subjects, referable to the world of technology.
Lenovo is currently the world's largest PC manufacturer with the fastest annual growth rate of all other manufacturers, gaining an unprecedented presence in this extremely competitive market. One of the key factors in its market dominance is the brand's high-impact strategy that will see The opening of a series of flagship stores in major European cities where users can learn about technology designed to improve their lives. The first flagship store, scheduled to open in the first quarter of 2020, will be located in the heart of Milan's fashion district, and Creative Room has been chosen to design and install the protective panels while renovations to this innovative space are underway.
