Branding
ODE
Ode produce elettrovalvole per diversi settori industriali, dal medicale al petrolchimico. Una storia iniziata nel 1960 ben visibile nel suo logo, mantenuto volutamente inalterato anche in occasione del restyling dell’immagine coordinata dell’azienda.
Per dare un’identità comune ai diversi materiali abbiamo lavorato sulle forme, sui colori e sulle immagini.
Il quadrato del logo è diventato uno degli elementi grafici portanti. I colori scelti appartengono tutti alla palette cromatica di Ode, e identificano ognuno una diversa brochure. Le immagini di copertina, virate sul colore principale, sono tutte evocative, non richiamano il prodotto ma soggetti astratti, riconducibili al mondo della tecnologia.
INPHARMA has been a market leader in the production of dietary supplements for 20 years. The major rebranding operation, which we have been following since the beginning of 2019, also involved social channels. Within a 360-degree consultancy on their management, our intervention focused mainly on the visual part, an integral part of a proper digital marketing strategy, differentiating graphic and stylistic choices according to editorial content, to support storytelling and increase online visibility. Photographs with subjects shot full-length for products and therapeutic area. Illustrations created by us for posts dedicated to innovation, to represent something that does not yet exist. Still life shots on a white background for packaging, so as not to distract attention from the objects.Also using the InPharma petal in a different way each time, a graphic element that emphasizes the concept expressed.
Comelz is an Italian company that has been manufacturing and exporting leather and fabric cutting machinery all over the world for years. For 75 years, innovation has been its main focus: that is why we have renewed its image without losing sight of historicity and international scope. The logo, for example, has kept the lettering created in 1943 that makes it recognizable worldwide. However, we inserted a graphic element derived from the letter z, slanted at a 42° angle: like a blade that conceptually brings us back to the cut and allowed us to flag the payoff. We also defined the guidelines for product communication and adv, regulated the use of colors and fonts on all media, print or digital. After logo and brand book, the restyling involved the website, redesigned in graphics, texts and especially in the organization of information, more customer-oriented. We also set up product videos, a mode of communication hitherto left on the back burner. The first video made, featured on the site and presented at the industry benchmark exhibition Simac Tanning Tech, emphasizes the machine's pluses by integrating professional footage and animated graphics.
For the second year in a row we won the tender to manage DHL's offline communication. We continue in 2019 to follow up on projects aimed at companies and end customers: materials and sales aids on the B2B and BTC side, print and digital, for which we take care of everything from concept development to the implementation of graphics and content.
