INPHARMA - Social Media Content | Creative Room Portfolio

INPHARMA has been a market leader in the production of dietary supplements for 20 years. The major rebranding operation, which we have been following since the beginning of 2019, also involved social channels. Within a 360-degree consultancy on their management, our intervention focused mainly on the visual part, an integral part of a proper digital marketing strategy, differentiating graphic and stylistic choices according to editorial content, to support storytelling and increase online visibility. Photographs with subjects shot full-length for products and therapeutic area. Illustrations created by us for posts dedicated to innovation, to represent something that does not yet exist. Still life shots on a white background for packaging, so as not to distract attention from the objects.Also using the InPharma petal in a different way each time, a graphic element that emphasizes the concept expressed.

INPHARMA - Social Media Content

Digital & Web

INPHARMA

2020

Copywriting

Digital Content

Illustration

Product Photography

INPHARMA da 20 anni è leader di mercato nella produzione di integratori alimentari. La grande operazione di rebranding, che abbiamo seguito dall’inizio del 2019 ha coinvolto anche i canali social. All’interno di una consulenza a 360° sulla loro gestione, il nostro intervento si è focalizzato principalmente sulla parte visual, parte integrante di una corretta strategia di digital marketing, differenziando le scelte grafiche e stilistiche in funzione dei contenuti editoriali, per supportare lo storytelling e aumentare la visibilità on line. Fotografie con soggetti ripresi a figura intera per i prodotti e l’area terapeutica. Illustrazioni realizzate da noi per i post dedicati all’innovazione, per rappresentare qualcosa che ancora non esiste. Scatti still life su fondo bianco per il packaging, per non distogliere l’attenzione dagli oggetti. Utilizzando ogni volta in modo diverso anche il petalo di InPharma, elemento grafico che enfatizza il concetto espresso.

‍

No items found.

Back to archive

Related Projects

Comelz - Rebranding Design

Comelz is an Italian company that has been manufacturing and exporting leather and fabric cutting machinery all over the world for years. For 75 years, innovation has been its main focus: that is why we have renewed its image without losing sight of historicity and international scope. The logo, for example, has kept the lettering created in 1943 that makes it recognizable worldwide. However, we inserted a graphic element derived from the letter z, slanted at a 42° angle: like a blade that conceptually brings us back to the cut and allowed us to flag the payoff. We also defined the guidelines for product communication and adv, regulated the use of colors and fonts on all media, print or digital. After logo and brand book, the restyling involved the website, redesigned in graphics, texts and especially in the organization of information, more customer-oriented. We also set up product videos, a mode of communication hitherto left on the back burner. The first video made, featured on the site and presented at the industry benchmark exhibition Simac Tanning Tech, emphasizes the machine's pluses by integrating professional footage and animated graphics.

VIEW CASE HISTORY