Branding
Digital & Web
Video
INPHARMA
Humana Pharma International, after more than 20 years of market leadership in the production of dietary supplements, has decided to start a new chapter in its history with us.
Dal 1 aprile 2019 nasce INPHARMA. Un nuovo nome, un nuovo logo e una nuova avventura con i valori di sempre, sintetizzati nei tre petali del logo: We are international, We are innovators, We are inspired.
Creative Room was tasked with the entire rebranding project: brand manual, website, corporate materials with the new corporate image, such as business cards, brochures, company profile, institutional video, gadgets, etc.
A conclusione del progetto, il design e l’allestimento dello stand INPHARMA presso la più importante fiera del settore, il Vitafoods Europe di Ginevra, inclusa l’organizzazione dell’evento privato per il lancio della nuova brand identity.
INPHARMA has been a market leader in the production of dietary supplements for 20 years. The major rebranding operation, which we have been following since the beginning of 2019, also involved social channels. Within a 360-degree consultancy on their management, our intervention focused mainly on the visual part, an integral part of a proper digital marketing strategy, differentiating graphic and stylistic choices according to editorial content, to support storytelling and increase online visibility. Photographs with subjects shot full-length for products and therapeutic area. Illustrations created by us for posts dedicated to innovation, to represent something that does not yet exist. Still life shots on a white background for packaging, so as not to distract attention from the objects.Also using the InPharma petal in a different way each time, a graphic element that emphasizes the concept expressed.
Comelz is an Italian company that has been manufacturing and exporting leather and fabric cutting machinery all over the world for years. For 75 years, innovation has been its main focus: that is why we have renewed its image without losing sight of historicity and international scope. The logo, for example, has kept the lettering created in 1943 that makes it recognizable worldwide. However, we inserted a graphic element derived from the letter z, slanted at a 42° angle: like a blade that conceptually brings us back to the cut and allowed us to flag the payoff. We also defined the guidelines for product communication and adv, regulated the use of colors and fonts on all media, print or digital. After logo and brand book, the restyling involved the website, redesigned in graphics, texts and especially in the organization of information, more customer-oriented. We also set up product videos, a mode of communication hitherto left on the back burner. The first video made, featured on the site and presented at the industry benchmark exhibition Simac Tanning Tech, emphasizes the machine's pluses by integrating professional footage and animated graphics.
Scholl, has been pursuing its founder's mission since more than 100 years: to offer a wide range of products in medical healty footwear by constantly studying innovative and cutting-edge solutions. For the relaunch of the summer line of SUN&POPs, which rework the design of the famous Pescuras in a modern key, we collaborated on the study of the creative concept and all point-of-sale materials. From the ad hoc creation of illustrations to photo shoots to videos for social media.
