Branding

EDENRED

WelfaRevolution - Event Logo Design

Edenred Italia, which specializes in employee benefits and corporate welfare solutions, organized the first edition of WelfaRevolution at the Milan Triennale. CreativeRoom was awarded the contract for the study of the creative concept, the design and creation of the personalized award plaques and logo, and the creation of all materials to support the event.The logo represents the revolution in corporate welfare. The style is elegant and essential. The simple introduction of the capital letter R plays on the double meaning of the naming that immediately communicates Edenred's Welfare world. The circle that is broken by the inscription represents the dynamism and strength that characterizes the corporate welfare plans that Edenred and its clients have been able to interpret to the best of their ability.The awards ceremony was not lacking in prominent names such as Javier Zanetti, Ospited'onore as well as Welfare Ambassador 2019.Leading the evening was Kati Follesa who honored the winners of the 2019 Awards:TIM, Heineken Italia, EY, Gruppo Mastrotto, Brawo and Bofrost who have differentiated themselves in the area of employee welfare.

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WelfaRevolution - Event Logo Design

Branding
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EDENRED
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2019
Branding
Creative Direction
Logo Design

Edenred Italia, specializzata negli employee benefit e nelle soluzioni di welfare aziendale, ha organizzato alla Triennale di Milano la prima edizione del WelfaRevolution.
CreativeRoom si è aggiudicata l’incarico dello studio del concept creativo, la progettazione e la realizzazione delle targhe personalizzate per la premiazione e del logo e la creazione di tutti i materiali a supporto dell’evento.
Il logo rappresenta la rivoluzione nel welfare aziendale. Lo stile è elegante ed essenziale. La semplice introduzione della lettera R in maiuscolo gioca sul doppio senso del naming che comunica immediatamente il mondo Welfare di Edenred. Il cerchio che viene rotto dalla scritta rappresenta la dinamicità e la forza che caratterizza i piani di welfare aziendali che Edenred e i suoi clienti hanno saputo interpretare al meglio.

Alla cerimonia di premiazione non sono mancati nomi di spicco come Javier Zanetti, Ospite d’onore nonché Welfare Ambassador 2019.
A condurre la serata Kati Follesa che ha premiato i vincitori degli Award 2019:TIM, Heineken Italia, EY, Gruppo Mastrotto, Brawo e Bofrost che si sono differenziati in ambito di benessere dei collaboratori.

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