Video
LEROY MERLIN
Leroy Merlin presenta un nuovo modo di insegnare il fai da te: in una situazione reale, con un coach che si presenta a casa del cliente e mostra cosa fare, un cliente che lo accoglie e si mette all’opera.
Il primo spiega, corregge, approfondisce. Il secondo domanda, prova, sbaglia.
Così l’immedesimazione diventa totale, il vecchio tutorial si fa da parte e si trasforma in un corso on line. In più, i coach sono consiglieri di vendita Leroy Merlin che lavorano in negozio, esperti ognuno in un settore specifico.
La prima puntata si è occupata del relooking di una cucina, con l’applicazione dello smalto su mobili e piastrelle e la posa del laminato su un pavimento esistente. Ci siamo occupati della scrittura della puntata, delle riprese, del montaggio e delle animazioni.
How to create awareness, interest and funding for a service that does not exist? That was the challenge given to Creative Room by this innovative Swiss-based startup in preparing for the international ICO launch of Barter Plaza in May 2019. For this project, we designed and published all communication materials from the all-important White Paper to the mobile-usable website and the product launch video that had the daunting task of condensing three business models and the investment offer into a 2-minute launch format.
24 creative recycling ideas and items to personalize every room, from the terrace to the living room. Because you don't need a big expense to renovate your home, keep it tidy or add original furnishings and objects. All you need is some recycled material, a little craftsmanship and some creative ideas to share. It was a complex project that kept us busy for a good part of the quarantine: we thought it up and carried it out entirely remotely, every part of it, from the selection of ideas to the fine-tuning of prototypes, from filming to video editing, to the preparation of step sheets for clients.
Leroy Merlin Italia is celebrating its first 25 years with a marathon of live streaming courses on creative reuse: one every 25 minutes, broadcast on social channels.We produced 9 out of 12 of them taking care of everything, starting from the choice of projects to be made to the delivery of the finished and animated assembled. The result is nine video tutorials showing a DIY that is really within everyone's reach: cardboard boxes, glass jars, egg or tetrapak cartons, plastic caps and aluminum cans become lamps, decorations, vase covers, cat houses. Useful and original objects made in minutes by very young students, with simple actions and recycled materials. Online on July 8 from 10:25 a.m. on Leroy Merlin's official channels.
