Ideal Lux is an Italian company with a catalog of over 2000 lamps, distributed on five continents. An international outlook, a long history behind it and a fixed idea in its head: to design lamps that reflect people's needs for use, are of excellent workmanship but affordable in price. In a nutshell, a concentrate of concreteness and creativity.
In restyling the logo, we worked to show the renewal of the company, produced by a long process of growth, without losing the historicity and core values of Ideal Lux: among all, the polite, reliable and helpful approach.
Il risultato è un logo di estrema sintesi e semplicità, con un gioco percettivo che rimanda alla gestalt: un taglio nella parte alta dell’occhiello della “e” fa intravedere in negativo un lampadario. Con la sobrietà e l’eleganza del passato.