Branding
IDEAL LUX
Ideal Lux is an Italian company with a catalog of over 2000 lamps, distributed on five continents. An international outlook, a long history behind it and a fixed idea in its head: to design lamps that reflect people's needs for use, are of excellent workmanship but affordable in price. In a nutshell, a concentrate of concreteness and creativity.
In restyling the logo, we worked to show the renewal of the company, produced by a long process of growth, without losing the historicity and core values of Ideal Lux: among all, the polite, reliable and helpful approach.
Il risultato è un logo di estrema sintesi e semplicità, con un gioco percettivo che rimanda alla gestalt: un taglio nella parte alta dell’occhiello della “e” fa intravedere in negativo un lampadario. Con la sobrietà e l’eleganza del passato.
Edenred Italia, which specializes in employee benefits and corporate welfare solutions, organized the first edition of WelfaRevolution at the Milan Triennale. CreativeRoom was awarded the contract for the study of the creative concept, the design and creation of the personalized award plaques and logo, and the creation of all materials to support the event.The logo represents the revolution in corporate welfare. The style is elegant and essential. The simple introduction of the capital letter R plays on the double meaning of the naming that immediately communicates Edenred's Welfare world. The circle that is broken by the inscription represents the dynamism and strength that characterizes the corporate welfare plans that Edenred and its clients have been able to interpret to the best of their ability.The awards ceremony was not lacking in prominent names such as Javier Zanetti, Ospited'onore as well as Welfare Ambassador 2019.Leading the evening was Kati Follesa who honored the winners of the 2019 Awards:TIM, Heineken Italia, EY, Gruppo Mastrotto, Brawo and Bofrost who have differentiated themselves in the area of employee welfare.
Humana Pharma International, after more than 20 years of market leadership in the production of dietary supplements, has decided to start with us a new chapter in its history. As of April 1, 2019, INPHARMA is born. A new name, a new logo and a new adventure with the values of always, summarized in the three petals of the logo: We are international, We are innovators, We are inspired. Creative Room was given the task of carrying out the entire rebranding project: brand manual, website, corporate materials with the new corporate image, such as business cards, brochures, company profile, institutional video, gadgets, etc. At the conclusion of the project, the design and set-up of the INPHARMA booth at the most important trade fair in the industry, the Vitafoods Europe in Geneva, including the organization of the private event to launch the new brand identity.
Comelz is an Italian company that has been manufacturing and exporting leather and fabric cutting machinery all over the world for years. For 75 years, innovation has been its main focus: that is why we have renewed its image without losing sight of historicity and international scope. The logo, for example, has kept the lettering created in 1943 that makes it recognizable worldwide. However, we inserted a graphic element derived from the letter z, slanted at a 42° angle: like a blade that conceptually brings us back to the cut and allowed us to flag the payoff. We also defined the guidelines for product communication and adv, regulated the use of colors and fonts on all media, print or digital. After logo and brand book, the restyling involved the website, redesigned in graphics, texts and especially in the organization of information, more customer-oriented. We also set up product videos, a mode of communication hitherto left on the back burner. The first video made, featured on the site and presented at the industry benchmark exhibition Simac Tanning Tech, emphasizes the machine's pluses by integrating professional footage and animated graphics.
