Video
BOCCONI UNIVERSITY
10 video da un minuto, girati in Università e in giro per Milano, per mostrare ai nuovi studenti ammessi, provenienti da tutto il mondo, la vita che li aspetta:studio e tempo libero.
Abbiamo sviluppato un format preciso: una domanda iniziale, anche ironica, alla quale rispondono tre studenti degli ultimi anni. L’obiettivo è duplice: informare e insieme tranquillizzare ragazzi di 18/19 anni che dovranno affrontare una città e un ambiente nuovo. Da qui la semplicità, la freschezza e la leggerezza dei video. Come sempre, scritti, girati e montati interamente da noi.
The task was challenging: to present the three fields of study of Bocconi University - Economics, Law and Political Science - to a very young audience, not only Italian, with an appropriate visual language, while maintaining Bocconi's "fair play." The density of past information had to be counterbalanced by a light, pressing, attractive style: capable of holding the attention of young people for two minutes, of creating an expectation in the transition from one illustration to the next. Hence the path chosen: not a single style but different styles, blended together, with music and a pressing montage. Illustrations that are never descriptive but conceptual, fresh and at the same time lively, in images and colors. Ours the concept, texts, illustrations, editing and music.
How to create awareness, interest and funding for a service that does not exist? That was the challenge given to Creative Room by this innovative Swiss-based startup in preparing for the international ICO launch of Barter Plaza in May 2019. For this project, we designed and published all communication materials from the all-important White Paper to the mobile-usable website and the product launch video that had the daunting task of condensing three business models and the investment offer into a 2-minute launch format.
Bocconi is recognized for excellence. Now also for artificial intelligence.
