Learn The Rules To Change The Rules

Bocconi is recognized for excellence. Now also for artificial intelligence.

Not everyone will change the world. But of those that do, most will have a very good relationship with Artificial Intelligence.

From the world of work to mobility, from education to health, from sports to daily life, our lives are touched every second by Artificial Intelligence.

For a student, there is no more important decision than choosing their university. Especially if they are unsure of their address.

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And it is precisely on addressing that we decided to intercept them.

LEARN

THE

RULES

CHANGE

THE

RULES

We wanted to tell the story of how Artificial Intelligence will underpin all of tomorrow's daily activities: from a job interview to healthcare, from smart cities to everyday life. A video that makes them feel at home, speaks their language, and pays homage to the way they think and see the world.