Video
Digital & Web
Leroy Merlin
Streaming courses are a new meeting point between Leroy Merlin and its customers, an interactive, live, always-accessible digital format. A new DIY experience that responds to people's desire to get things done, despite social distance.
We worked multi-handedly and on multiple levels to make videos that could offer quality content condensed into a much shorter time than the classic in-store course.
Looking for the right balance between theoretical explanation and practical part each time, building the best possible interaction between collaborator and influencer, depending on the knowledge and skills of each.
Collaborators and influencers move through a cozy and organized physical space: the set is a workshop designed to adapt each time to the subject matter while maintaining its recognizability. Shooting and editing alternate close-ups of the experts with close-ups of gestures and products. Supers aid understanding by punctuating steps and emphasizing the most important steps.
