Organizing a Drunknmunky fashion show in Ibiza, given the brand's target audience and the essence of the island, may seem like a no-brainer. Yet the event we put on was anything but obvious: starting with the location, an incredible corner of the island, nestled between the rock and the sea. The set-up also included a food court, where guests could enjoy a seated dinner of typical local dishes. The event was entirely designed and managed by us, from the organizing secretariat to the study of the concept and set-up, the catering, the videos and the supporting communication materials.