Event Design
COLMAR
Colmar has been on the market since 1923, but it is stronger and more innovative than ever. New collections, new technologies, new store openings... for the brand, innovation is part of its DNA and its products. The Colmar footwear collection is designed entirely in-house by Creative Room, which this year organized the event to present the Fall Winter 2020 footwear collection to EMEA distributors at the Allianz Tower in the heart of Milan's new shopping district. We created a temporary display of the collection, managed the fashion show and produced a 360° presentation video.
North Sails is not just clothing. It is the shoe of those who move in a sea of adventure.
Colmar Originals reinterprets and celebrates brand codes
Comelz is an Italian company that has been manufacturing and exporting leather and fabric cutting machinery all over the world for years. For 75 years, innovation has been its main focus: that is why we have renewed its image without losing sight of historicity and international scope. The logo, for example, has kept the lettering created in 1943 that makes it recognizable worldwide. However, we inserted a graphic element derived from the letter z, slanted at a 42° angle: like a blade that conceptually brings us back to the cut and allowed us to flag the payoff. We also defined the guidelines for product communication and adv, regulated the use of colors and fonts on all media, print or digital. After logo and brand book, the restyling involved the website, redesigned in graphics, texts and especially in the organization of information, more customer-oriented. We also set up product videos, a mode of communication hitherto left on the back burner. The first video made, featured on the site and presented at the industry benchmark exhibition Simac Tanning Tech, emphasizes the machine's pluses by integrating professional footage and animated graphics.
