Video
BOCCONI UNIVERSITY
Il compito era impegnativo: presentare i tre ambiti di studio dell’Università Bocconi – Economia, Giurisprudenza e Scienze Politiche - ad un pubblico giovanissimo, non solo italiano, con un linguaggio visivo adatto, mantenendo il “fair play” Bocconi.
The density of past information was to be counterbalanced by a light, pressing, appealing style: capable of holding the children's attention for two minutes, of creating an expectation as they moved from one illustration to the next.
Hence the chosen path: not a single style but different styles, blended together, with a pressing music and editing. Illustrations that are never descriptive but conceptual, fresh and at the same time vivid, in images and colors.
Ours the concept, lyrics, illustrations, editing and music.
10 one-minute videos, filmed at the University and around Milan, to show newly admitted students from all over the world the life that awaits them: study and leisure. We developed a precise format: an initial question, even an ironic one, answered by three students from recent years. The goal is twofold: to inform and at the same time to reassure 18/19-year-olds who will have to face a new city and environment. Hence the simplicity, freshness and lightness of the videos. As always, written, shot and edited entirely by us.
Bocconi is recognized for excellence. Now also for artificial intelligence.
Olon on the occasion of the 2018 edition of CPhI in Madrid chose to tell its story in an immediate way with an emotional video that focuses on its identity. Identity communicated through the use of key-words accompanied by evocative images. Values such as experience consolidated for more than 100 years, the importance of investing in research and development to continuously innovate, nature and made in Italy are the protagonists of the video "We are" created and conceived entirely by Creative Room.
