Design
OLON
Olon is an Italian pharmaceutical company, a world leader in the production of active ingredients.
Ha affidato a noi la realizzazione dello stand per un’importante fiera di settore, la CPHI Worldwide, che quest’anno ha fatto tappa a Madrid, dal 9 all’ 11 di ottobre.
We designed a structure of more than 250 square meters, with geometric installations and shape games that recalled a molecular network. Thus the exhibition space became a way to get in touch with the essence of Olon, its principles and values, such as innovation, large investment in research and development, made in Italy, and nature.
A waterfall of water, lichen walls, hexagon-shaped openings, irregular shapes and cuts, a video monitor, the backlit logo-everything in the booth was designed to capture attention and mark a break from previous editions, emphasizing the company's growth and deep renewal.
On the first day of the fair inside the exhibition space, an aperitif with music was also organized, while the Photo Booth corner gave guests and visitors a memorable photo of the day.
INPHARMA has been a market leader in the production of dietary supplements for 20 years. Creative Room was commissioned to accompany it in the study of the new corporate identity, a decisive step in the brand's history. Vitafoods Europe in Geneva, the most important European trade fair dedicated to the sector, was chosen for the launch. We took care of the booth design, in line with the new corporate identity, designing and setting up the entire exhibition space around three watchwords, rigor, elegance and essentiality of the exhibition space: essentiality and elegance the watchwords.
Humana Pharma International, after more than 20 years of market leadership in the production of dietary supplements, has decided to start with us a new chapter in its history. As of April 1, 2019, INPHARMA is born. A new name, a new logo and a new adventure with the values of always, summarized in the three petals of the logo: We are international, We are innovators, We are inspired. Creative Room was given the task of carrying out the entire rebranding project: brand manual, website, corporate materials with the new corporate image, such as business cards, brochures, company profile, institutional video, gadgets, etc. At the conclusion of the project, the design and set-up of the INPHARMA booth at the most important trade fair in the industry, the Vitafoods Europe in Geneva, including the organization of the private event to launch the new brand identity.
The first year of collaboration with Edenred has come to an end: the balance was more than positive on both sides, given the renewal of the contract for the whole of 2019. Therefore, we continue to follow the offline B2B and BTC projects dedicated to companies, intermediaries (e.g., restaurateurs) and end customers, on all their business areas: employee benefits (including TicketRestaurant), corporate fleet and expense report management solutions, incentive solutions, Public Social programs and the new large area dedicated to Welfare.
