Product Design
LEROY MERLIN
La festa del bricolage si rinnova ogni anno: quest’ anno più di tutti gli altri. Per Leroy Merlin non progettiamo più un bagno, ma cinque oggetti di design, o meglio 10. Perché ogni oggetto ha una doppia funzione. Una lampada che è un portaoggetti, una libreria che è una lampada, un vassoio che si fa tavolino, un portacoltelli che diventa tagliere, un porta foto che diventa portaoggetti. Un design semplice, fresco, alla portata di tutti: anche divertente, a partire dainomi: Klaro, Gruccio, Flexo, Twino, Skatto. Tutti realizzati, interamente ed esclusivamente, con materiali acquistabili da Leroy Merlin. Nostra l’idea degli oggetti, il reperimento dei materiali, le guide per la realizzazione, i video e tutti i materiali di comunicazione.
Appreciated by all, pupils, teachers and parents alike, Farò proudly continues his journey, and we with him. We helped Leroy Merlin create six new projects designed for today's children and dedicated to tomorrow's DIYers. From sucker brushes for parties to shelf owls for books, we played gardener and carpenter with our little actors to show how simple and fun it is to make objects with your own hands. With the material from the shoot, we created cards with instructions for making the project. With the footage we edited 6 short videos for Leroy Merlin's web and social pages.
For Leroy Merlin, the key word for 2019 is "generativity." Beyond social responsibility, it represents the evolution of DIY into do-it-yourself, a collective dimension capable of generating value for communities, an active sharing of time, skills and responsibilities, with a view beyond mere profit. To launch Leroy Merlin's generative development, we created a motion graphic video with a fresh and lively style: text, illustrations, editing and sound design produced (as always) entirely by us.
Leroy Merlin Italia is celebrating its first 25 years with a marathon of live streaming courses on creative reuse: one every 25 minutes, broadcast on social channels.We produced 9 out of 12 of them taking care of everything, starting from the choice of projects to be made to the delivery of the finished and animated assembled. The result is nine video tutorials showing a DIY that is really within everyone's reach: cardboard boxes, glass jars, egg or tetrapak cartons, plastic caps and aluminum cans become lamps, decorations, vase covers, cat houses. Useful and original objects made in minutes by very young students, with simple actions and recycled materials. Online on July 8 from 10:25 a.m. on Leroy Merlin's official channels.
