Branding
CARGEAS ASSICURAZIONI
Ubi Assicurazioni diventa Cargeas e ci affida lo studio del nuovo brand.
In the name, the union of the two shareholders, BNP Paribas Cardif and Ageas. In the logo, the evolution of the Company: a new reality with a fresh, dynamic, flexible soul, reflected in the extreme essentiality of the logo, in the movement and upward tension of its graphic elements.
The letter E is a mark within a mark: a fourth line is added to the three constituent elements of Cargeas, representing the sum of them and placing emphasis, even metaphorical emphasis, on the evolution of society.
Per i colori, si è scelto il contrasto tra il giallo senape e il blu petrolio, due colori innovativi nel settore: forte e contemporaneo il primo, versatile ma accogliente il secondo.
For Cargeas' Christmas Party, we went big: an event for more than 200 people, at Milan's Teatro Vetra, formerly Versace, born in 1929 as Teatro Excelsior. It was precisely the historic and evocative location that inspired the theme of the evening: a big 1920s party, complete with dress code and themed set-up. Ours was the entire organization and animation of the event: from invitations to videos, from management presentations to games, from the menu to the choice of band.
Four stages, Jesi, Tivoli, Bari and Cosenza. Three months, from March to May 2016. A convention and team builiding for partner bank agents, presented by Michele La Ginestra, Italian actor and TV host. One goal: to team up with Cargeas. Ours to design the event, devise the games, prepare all supporting materials.
Cargeas Insurance entrusted Creative Room with the organization of the Ageas International Cup 2017, the biennial sports event of the Ageas Group with 190 years of experience. This year, the Group decided to organize this important moment at Forte Village Resort in Sardinia, with the participation of teams from 6 countries including Italy, France, Portugal, Belgium, Turkey and Luxembourg. The three-day event involved the planning, creativity, organization, logistics and hotel accommodation of 240 guests arriving and departing simultaneously from all over Europe. To encourage participation and team spirit, a dedicated online area was also introduced where participants and Group employees could share and vote on their team's progress. Creative Room designed the event logo and the entire declination of all communication materials. We designed and managed the team building and tournament activities, managed and organized the organizing secretariat for the duration of the event ensuring timely transfer service for each participant. We also organized and set up the gala dinner in front of the beach, the awards ceremony for the winners, and produced the video and photographic content projected during the awards ceremony.
