Branding
Digital & Web
WATSON AND PARKER
Watson&Parker is a young Italian company that designs and produces men's footwear entirely in Italy, with 100% craftsmanship. For the release of its second collection, it entrusted us with the creation of all communication material: brandbook, website, brochures, adv, pos material. In the concept, the theme of travel in a world that has precise boundaries: style, refinement, constructive care.
A distinctive mix of vintage and contemporary. A fresh but determined soul. An unmistakable logo and style. There is all this in Drunknmunky's footwear collections, designed by us in every aspect. Design, study of patterns and volumes, color research, attention to the combination of interesting nuances: next, preparation of data sheets and renderings. Finally, development of the samples, prototyping and deconstruction. We also personally follow the onsite process.
Organizing a Drunknmunky fashion show in Ibiza, given the brand's target audience and the essence of the island, may seem like a no-brainer. Yet the event we put on was anything but obvious: starting with the location, an incredible corner of the island, nestled between the rock and the sea. The set-up also included a food court, where guests could enjoy a seated dinner of typical local dishes. The event was entirely designed and managed by us, from the organizing secretariat to the study of the concept and set-up, the catering, the videos and the supporting communication materials.
