Video
LEROY MERLIN
Apprezzato da tutti, alunni, insegnanti e genitori, Farò continua fiero il suo viaggio, e noi con lui. Abbiamo aiutato Leroy Merlin a realizzare sei nuovi progetti pensati per i bambini di oggi e dedicati ai bricoleur di domani.
Dal babbo pennello per le feste al gufo mensola per i libri, con i nostri piccoli attori abbiamo giocato al giardiniere e al falegname, per mostrare come è semplice e divertente realizzare gli oggetti con le proprie mani.
Con il materiale dello shooting abbiamo creato le schede con le istruzioni per realizzare il progetto. Con le riprese abbiamo montato 6 brevi video per le pagine web e social di Leroy Merlin.
24 creative recycling ideas and items to personalize every room, from the terrace to the living room. Because you don't need a big expense to renovate your home, keep it tidy or add original furnishings and objects. All you need is some recycled material, a little craftsmanship and some creative ideas to share. It was a complex project that kept us busy for a good part of the quarantine: we thought it up and carried it out entirely remotely, every part of it, from the selection of ideas to the fine-tuning of prototypes, from filming to video editing, to the preparation of step sheets for clients.
Leroy Merlin presents a new way of teaching DIY: in a real situation, with a coach who shows up at the customer's home and shows what to do, a customer who welcomes him and gets to work. The first explains, corrects, deepens. The second one questions, tries, fails. So the immersion becomes total, the old tutorial is renewed and transformed into an online course. In addition, the coaches are Leroy Merlin sales advisers who work in the store, experts each in a specific area. After rel ooking at the kitchen, the format lands in the bathroom for a complete renovation without breaking anything: six short pills, one topic per pill, to learn how to remove the bathroom fixtures, renovate the walls and tiles with water paint and glazes, cover the existing floor with pvc, install the new sanitary the bathroom cabinet, glaze the shower tray and install the new shower door.We took care of the writing of the pills, filming, editing and animations.
Leroy Merlin Italia is celebrating its first 25 years with a marathon of live streaming courses on creative reuse: one every 25 minutes, broadcast on social channels.We produced 9 out of 12 of them taking care of everything, starting from the choice of projects to be made to the delivery of the finished and animated assembled. The result is nine video tutorials showing a DIY that is really within everyone's reach: cardboard boxes, glass jars, egg or tetrapak cartons, plastic caps and aluminum cans become lamps, decorations, vase covers, cat houses. Useful and original objects made in minutes by very young students, with simple actions and recycled materials. Online on July 8 from 10:25 a.m. on Leroy Merlin's official channels.
