Event
CARGEAS ASSICURAZIONI
Per il secondo anno consecutivo abbiamo curato l’evento di Natale di Cargeas: al Gessi, location esclusiva nel cuore di Milano, allestito per l’occasione come uno strabiliante giardino segreto, tema dell’evento. Dopo le presentazioni di rito, i giochi e la cena, gli ospiti hanno assistito allo spettacolo di ballerini circensi e concluso la serata con musica dal vivo. Abbiamo curato l’intera organizzazione e animazione dell’evento: tra le altre cose, inviti e accreditamento, allestimenti, hostess, video e materiali di comunicazione, presentazioni del management, giochi, menu, scelta della band.
Ubi Assicurazioni becomes Cargeas and entrusts us with the study of the new brand. In the name, the union of the two shareholders, BNP Paribas Cardif and Ageas. In the logo, the evolution of the Company: a new reality with a fresh, dynamic, flexible soul, reflected in the extreme essentiality of the logo, in the movement and upward tension of its graphic elements. The letter E is a mark within the mark: to the three the constituent elements of Cargeas is added a fourth line, representing the sum of them and placing the emphasis, also metaphorical, on the evolution of the company. For the colors, a contrast between mustard yellow and petrol blue was chosen, two innovative colors in the industry: strong and contemporary the former, versatile yet welcoming the latter.
For Cargeas' Christmas Party, we went big: an event for more than 200 people, at Milan's Teatro Vetra, formerly Versace, born in 1929 as Teatro Excelsior. It was precisely the historic and evocative location that inspired the theme of the evening: a big 1920s party, complete with dress code and themed set-up. Ours was the entire organization and animation of the event: from invitations to videos, from management presentations to games, from the menu to the choice of band.
Four stages, Jesi, Tivoli, Bari and Cosenza. Three months, from March to May 2016. A convention and team builiding for partner bank agents, presented by Michele La Ginestra, Italian actor and TV host. One goal: to team up with Cargeas. Ours to design the event, devise the games, prepare all supporting materials.
