G-Shock - Store design

Olon is an Italian pharmaceutical company, a world leader in the production of active ingredients. It entrusted us with the design of the booth for an important industry trade fair, Cphi Worldwide, which this year stopped in Madrid, October 9-11. We designed a structure of more than 250 square meters, with geometric installations and shape games that recalled a molecular network. So the exhibition space became a way to get in touch with the essence of Olon, its principles and values, such as innovation, large investments in research and development, made in italy, and nature. A waterfall of water, lichen walls, hexagon-shaped openings, irregular shapes and cuts, a monitor for videos, the backlit logo: everything in the booth was designed to capture attention and mark a break from previous editions, emphasizing the company's growth and deep renewal. On the first day of the fair inside the exhibition space, an aperitif with music was also organized, while the Photo Booth corner gave guests and visitors a memorable photo of the day.

INPHARMA has been a market leader in the production of dietary supplements for 20 years. Creative Room was commissioned to accompany it in the study of the new corporate identity, a decisive step in the brand's history. Vitafoods Europe in Geneva, the most important European trade fair dedicated to the sector, was chosen for the launch. We took care of the booth design, in line with the new corporate identity, designing and setting up the entire exhibition space around three watchwords, rigor, elegance and essentiality of the exhibition space: essentiality and elegance the watchwords.

Lenovo is currently the world's largest PC manufacturer with the fastest annual growth rate of all other manufacturers, gaining an unprecedented presence in this extremely competitive market. One of the key factors in its market dominance is the brand's high-impact strategy that will see The opening of a series of flagship stores in major European cities where users can learn about technology designed to improve their lives. The first flagship store, scheduled to open in the first quarter of 2020, will be located in the heart of Milan's fashion district, and Creative Room has been chosen to design and install the protective panels while renovations to this innovative space are underway.