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White Book - Guerrilla Marketing

Tutto quello che i nostri figli vorrebbero studiare durante l’anno. Un titolo carico di promesse per un libro tutto bianco, distribuito fuori dalle scuole superiori di Milano e Roma, poco prima della fine dell’anno scolastico: una comunicazione non convenzionale per far conoscere il programma Scuolatech di Toshiba. Una piccola provocazione per studenti e professori: dedicato a loro il secondo volume della serie, dal titolo ugualmente eloquente – Tutto quello che i vostri alunni vorrebbero studiare durante l’anno.

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White Book - Guerrilla Marketing

Advertising
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TOSHIBA
|
2017
Copywriting
Creative Direction
Editorial Design

Tutto quello che i nostri figli vorrebbero studiare durante l’anno. Un titolo carico di promesse per un libro tutto bianco, distribuito fuori dalle scuole superiori di Milano e Roma, poco prima della fine dell’anno scolastico: una comunicazione non convenzionale per far conoscere il programma Scuolatech di Toshiba. Una piccola provocazione per studenti e professori: dedicato a loro il secondo volume della serie, dal titolo ugualmente eloquente – Tutto quello che i vostri alunni vorrebbero studiare durante l’anno.

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