Branding
Digital & Web

LENOVO

Riavvia Mi

RiavviaMi is a major social initiative promoting the reuse of Lenovo and Motorola PCs, tablets and smartphones.

Withdrawal. Reconditioning. Donation. A second life to devices you no longer use, practical help to those who need it most.

A message that speaks volumes in every medium.
Landing page, website, post, newsletter: declined on different digital and social formats and taken up by major newspapers, the campaign accompanies the launch of a project dedicated to the city of Milan but with national resonance.

‍

A gesture of solidarity that benefits everyone. Frail students and citizens can access education and technology, reuse promotes circular economy and environmental sustainability.
A gesture of solidarity that benefits everyone. Frail students and citizens can access education and technology, reuse promotes circular economy and environmental sustainability.
#
A
Milan
your
device
lives
two
times

A collaboration between Lenovo, the City of Milan and the Jesurum Social Energies Association, an example of active citizenship that unfolds through four simple steps: registering to a site, handing over one's device, reconditioning it and donating it.

A choice that regenerates: people, the city and the environment.
A choice that regenerates: people, the city and the environment.

Riavvia Mi

Branding
|
Digital & Web
|
LENOVO
|
2020
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