Campaign OOH & DOOH
Advertising
CITYSCOOT
Traffic, long distances, parking lots to find, delayed transportation... getting around the city is not always an easy task.
With Cityscoot, however, it is simple to eliminate everyday problems, and life becomes easier. But how to tell the story?
The campaign we created was spread online on social and digital media banners, and continued its journey on streetcars and ledwalls in Milan.
The creativities appealed not only to fans of two-wheelers but also to skeptics, showing all the positive sides of electric scooters.