Give You a Piece of the Game.

Informal spaces dedicated to the visionaries of yesterday, today and tomorrow.

Since 2001, laFeltrinelli has been changing the skin of its bookstores and inaugurating the multi-product model, with books on the shelf, records and the vinyls of the Music & Home Video area, and fun challenges to try your hand at in the Comics & Games area. It is in the latter area that we are involved, to communicate the discount campaign on the games catalog.

Our idea is simple. Games are often composed of several pieces: the 20% discount is basically nothing more than a piece of product that the brand gives you. We first selected from the Feltrinelli catalog the games best suited to express this idea, then we built a multi-subject campaign with the discounted piece always in evidence: because 20 percent is a relevant discount, impactful even on a graphic level.